Linda van der Poel has more than 20 years’ experience in administration and organisation. Her first working experience was as a teacher where being skilled in general administration, clear communication and being an effective planner taught her how to simplify and prioritise a full schedule. In 2014 Linda founded The Organizer, a business that focusses on the full spectrum of administration and office management services together with organising of spaces.

The Assistant expands the already established services provided by The Organizer and addresses the growing need for Virtual Assistance services by its clients. Our services are efficient, methodical, dedicated, reliable and we strive to add value to our clients in all our engagements. These core principles ensure that we develop long-standing and trusted relationships with our clients.

At The Assistant our goal is working with clients on an individual basis and determining their specific needs. This is done without judgement, having respect for their time, privacy and always ensuring professionalism and confidentiality.

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“We have worked with Linda over the past five years, during which she has supported us with administrative and organising services for six hours a week. Besides being competent, efficient and thorough, she is empathetic and understands the needs and vulnerabilities of older people. She listens carefully and is able to offer constructive advice when needed. It’s been a great pleasure working with her and she continues to provide us with a superb service.”

Helene & Duncan Innes

Sole proprietors


“Two or three years ago when Linda, with her serious interest in technology and technical skills, walked into my life she brought with her a new dawn of light, cheer, care and reliability.
Her approach is always professional. A deep sense of order coupled with real organisational gifts and skills, she brings generously to every task or problem. This she does with profound respect for the user’s choice. What a pleasure she is!”

Nel Erasmus



Erin comments about The Organizer, sister company to The Assistant, and has the following to say: “Our company has come to rely on the services provided by The Organizer. Linda’s level-headed and methodical approach to doing our company’s books has been exceptional. She is always willing to go the extra mile, works with full discretion and is very reliable and resourceful. I trust her judgement wholeheartedly. Her services are absolutely essential for the smooth running of our accounting.  Thank you, Linda, for all that you have done for us over these past four years.

Erin Tansey

Director, Nemaflash PTY, LTD